Keyword research or local business keyword research is a fundamental part of online marketing of all kinds and is especially relevant for freelance writers, online publishers, and bloggers. Compelling content is favored by search engines, but if you don’t use the words people are actually interested in and actively searching for, you’re missing a lot of traffic.
But the value of keywords goes well beyond SEO copywriting. In fact, close your eyes for a moment and imagine a world where search engines don’t deliver traffic at all. So it is necessary for a freelancer and also for an owner of a website to know local business keyword research.