Welcome back again. Today I’m going to share some information about sports betting Asia. Betting in Asia is huge in comparison to the rest of the world, the sports betting industry in Asia accounts for billions of pounds every year. This means that there are bigger bets and more competitive prices to take advantage of. Due to the massive stakes involved, the large Asian bookmakers such as SBO operate on a much lower margin than the European counterparts. It is more akin to high frequency trading in the sense that they look for the small spread in-between the shifting prices than taking a position on individual outcomes. The punter therefore has a better chance of winning long term than they do using many European books where the margins are typically double or three times that of those in Asia.