A research was made about Apple Watch and found that a big percentage of Apple Watch owners are putting their devices returning it to Apple. Research firm took 300 persons from various regions. A big percentage of the users said their dissatisfaction with the 1st Apple Watch. Moreover, about 30 percent of them told that they might test in buying the next version of the Apple Watch. The research firm found out that 9 out of 10 respondents said that the device is “not enough” for its price. They think that is just expensive. About 80 percent of the users said that it has a very limited set of features. Who are unsatisfied decided to stop wearing the device quickly. About 17 percent of the owners unrestrained the device on the first few days and 28 percent on the first two weeks. About 18% of the Apple Watch owners and 24 percent of Apple Watch Sports users sold their devices and a small percentage returned them to Apple. So, finally, it can be said that Apple Watch couldn’t full fill the desire of the users.